Possible Paper #3 Article

http://www.lambtonhealth.on.ca/child/media.asp

I'm discussing this article particularly for the support it provides in the creation of an argument for paper 3 because this mentions the ways advertising focuses on children and targets the youth with food and beverage ads. Many of the foods and beverages being dealt to children, who will be the future consumers of many of the high fat/sugar and low protein/vitamin products, are surely causing early on set diabetes and even obesity in children and adults. Being subjected to nearly 40,000 food and beverage ads a year, a child is merely seen as an opportunity to profit both in school and at home. Without methods to teach kids proper nutrition and health habits those children being advertised to will evidently fail to live without these advertised products. A top manager of an advertising firm said, “It isn’t enough to just advertise on television…you’ve got to reach kids through the day – in school, as they’re shopping in the mall…or at the movies. You’ve got to become part of the fabric of their lives”. While advertising companies spend massive amounts of money on influencing their food industry upon children it often comes at a great health cost to both the child, adult, and everyone who remains to be healthy. To me, the youth seems vulnerable since they don't know any better and it is wrong that companies must take advantage of this fact to make a profit because theoretically if a child lives longer a company should make more money in the long run. Of course, with products being made highly of high-fructose corn syrup, fat, and sugar ultimately these companies do not care about the longevity of a child's existence but only their ability to distribute their products amongst our population as quickly and efficiently as possible. I believe this article was intriguing and I thought by touching on a few of the key points I would be able to reflect upon what I've read to begin creating my argument for how a community can affect the eating habits of a person.